FROM INVISIBLE AND

CAREER CONFUSED

To Clear, CONFIDENT, AND IN DEMAND

Build with Brie Creative is a positioning studio for ridiculously creative solopreneurs and portfolio careerists. Ready to stop chasing work and start attracting it?

"Brie unlocked a whole new perspective FOR ME on how to managE my career with my personal brand!”

— Victor Acacio, Real Estate Investor, Fitness Enthusiast, and CS Manager

Managing our careers used to be RELATIVELY straightforward:

you’d pick a career path at 18, go to college, get experience, (hopefully!) move up the ladder, and then retire into the sunset with a fat a$$ 401K.

But in today’s job market? Careers are a helluva lot less linear. And our experience? It no longer speaks for itself. We have to take a much more active role in creating our own opportunities.

NOW All of this would be exciting, except FOR THE FACT THAT building a Personal brand creates a whole new HOST of CHALLENGES to contend with.

For starters, you’re drowning in a sea of conflicting advice from the internet about how to even begin. Between the sycophantic LLMs and the wildly overconfident talking heads on TikTok that make this whole process look suspiciously easy, it’s hard to know what advice actually applies to you. You’ve got a whole range of skills and experiences and a track record to point to, after all.

And then there’s the not-so-minor issue that talking about yourself makes you want to swallow glass.

So you want to:

```
be more visible online, 
```

communicate what you do to other people, and

share your ideas and perspective with the world,

Butyou’re stuck, because you’re anxiously overthinking your next step and deeply afraid of sounding like a corporate robot or an internet try-hard.

You WANT a sherpa. SOMEONE THAT CAN HELP YOU CLIMB Cringe Mountain and ARCHITECT a story that makes you the painfully obvious choice for KILLER job OPPORTUNITIES.

(and that sherpa better be someone who’s been there, done that, and has zero interest in feeding you bullshit.)

HI THERE, I’M BRIE.

I’m a pRODUCT strategist with 13+ years of CPG and merchandising experience, and I wholeheartedly believe that developing a personal brand is one of THE best ways to create demand for your skills and perspective in today’s economy.

I started yappin’ on the internet about portfolio careers after getting laid off back in 2023. (This was before the internet made them cool!) Three years, countless experiments, and more than a few instructive “mistakes” later, I’ve built up a fully independent, multi-six-figure business by telling my story and have helped 200+ professionals do the same.

When I’m not busy flagging the emergency exit for folks fleeing outdated career models, you can find me adventuring about the Puget Sound, watching an episode of Mad Men, or cozying up with my cats.

Read my story →

FEATURED IN:

You’ve GOT more options FOR YOUR CAREER THAN you think.

〰️

You’ve GOT more options FOR YOUR CAREER THAN you think. 〰️

WhAT YOU need TO ACCESS THEM IS WHAT I CALL PERSON MARKET FIT

Instead of over-engineering a trendy career with a contrived 5 step couch-to-six income stream plan that some guru is peddling on the internet, we start with a story that attracts a variety of opportunities you are insanely suited for.

I call this building person market fit: positioning that makes your range easy to understand and impossible to ignore‍. ‍

"I came to Brie feeling stuck and burnt out. She saw potential in me that I couldn't see in myself and helped me rebuild my business from the ground up."

— Nicole Pineda, Wedding Florist + Tech Recruiter

"The internet is filled with overly complex career frameworks. Brie’s approach is the opposite of that. She brought a truly no-nonsense positioning philosophy to the Hello Generalist community to get our budding fractionals HIRED fast!"

— Shaina Anderson, Hello Generalist CEO

WITH POSITIONING COACHING…

You bring me the whole damn career mess.

The job you may or may not want to leave,
The newsletter idea w/ 11 drafts sitting in Substack, even
The 15 years of experience you’re convinced somehow doesn’t add up

Then we do three things in really quick succession…

01

FIND THE THROUGHLINE

We turn your gloriously non-linear experience into a story your intended audience understands and connects with.

02

RUN EXPERIMENTS

We stop treating every career decision like it’s a damn blood oath and, instead, we form hypotheses, run some pilots, and pay attention to what creates energy, traction, and moolah for your career (preferably we create all three!).

03‍ ‍

Develop A BODY OF WORK

The goal is to slowly attract a mix of projects with a message that works in harmony with your gifts, preferred style of working, ambitions, priorities, and general season of life.

All of that is to say: I help you build a career that works for you.

‍Together, we will take YOUR particular mix of 10-20+ YRS OF lived experience, creative ambitions, even that “weird” mish mash of HOBBIES, and turn it into a message that tells your intended audienceS:

what you’re insanely qualified to help them with,
the type of projects you’re gravitate to and why,
the magic of how you break down and solve problems,
and why you need to to be hired by them immediately!

FROM → MY RESUME IS KIND OF ALL OVER THE PLACE

Dreading the question “So, what do you do?”
Rambling through your entire résumé
Feeling embarrassed that you look scattered or disconnected
Worrying your being boxed out of opportunities
Attracting more of the type of work you want to leave behind

TO → MY RANGE? IT’s KIND OF A BIG DEAL

Feeling pride, confidence & energy in your abilities
Talking in a way that feels natural & unrehearsed
Seeing your career as a series of coherent and intentional choices
Feeling hopeful again about the doors your skill set will open up
Attracting work based on who you are
Creating flexibility + optionality

SO there you have it, You Baddie. READY FOR THE FULL PEGGY OLSON EXPERIENCE?

After a few sessions with me, you’ll walk away with:

✔A cringe-free, authentic AF storytelling system to position yourself for great opportunites

✔ Loads more clarity on what you want and who you’re trying to reach

✔ The confidence to yap about yourself online and do it on your terms

✔ Intentionality and the self-trust to stop constantly second-guessing yourself

"BRIe listened deeply, held space for all my ideas and uncertainty, and reflected back a clear, grounded understanding of who I am and what I’m building. Her APPROACH is holistic, supportive, and rooted in lived experience, business know-how, and genuine care.

— Carisa Deegan, Fractional Marketing Leader

START BY FIGURING OUT how CLEAR YOUR

positioning REALLY IS.

Take my free.99, 3 minute quiz!

Find out how well your personal brand or business is positioned to attract the clients, collaborators, and job opportunities you want right now You'll receive an objective assessment across six key factors that influence visibility, demand, and trust in your brand and/or product.

Take the positioning quiz*

* Downloads and opens a PDF file.

MY SERVICES

THEN GET TO WERK!

If you want me all up in your career business, there are two ways to partner. I like to start all new client engagements with a single working session. It gives us both a chance to determine whether we're a good fit and whether my approach and skill set is the right match for your situation. If one session gets you unstuck or is all you need, fantastic! If we determine you need a greater level of support, we can talk about my three-month product consulting package.

★★★★★    "THE best positioning workshop I've been to in a while! Brie made this so practical for me as a fractional business operator.”

Harry Siggins

“I’m STUCK!!”

PICK MY BRAIN SESSION

50 min * $275

For Polyworkers, Freelancers, Laid-Off, and Burnt Out Mid-Career Professionals looking to change how they manage their business/career.

HOW IT WORKS:

Bring your most pressing portfolio management or development question and we'll workshop it together in a focused 50-minute session. No retainer. And zero fuss!

Gimme a single sesh! →

“I NEED A NEW STORY!”

POSITIONING SPRINT

2wks w/ a 2hr session * $599

For Freelancers, Coaches, and Small Business Owners looking to refine their value proposition to attract more right fit job opportunities.