A CAREER DESIGN
AND POSITIONING STUDIO
for creatives, freelancers, and solopreneurs that want to build a personal brand and portfolio career that reflects who they are (not just what they do).
What it IS & HOw it works
1-to-1 coaching to HONE YOUR PORTFOLIO CAREER POSITIONING and Design.
We focus on developing your person market fit: the positioning that makes your range easy to understand & impossible to ignore.
Over a 4wk sprint, we build a market for your skills by doing three things in very quick succession:
01
FIND THE THROUGHLINE
We turn your gloriously non-linear experience into a message your intended audiences immediately understands and connects with.
02
Design EXPERIMENTS
We stop treating every career decision like it’s a damn blood oath and, instead, build content experiments to learn what creates energy, traction, and moolah for your business.
03
BUILD YOUR PORTFOLIO
We architect a sustainable mix of paid and passion projects that jives with your ambitions, life priorities, and general season of life.
THE TRANSFORMATION
Together, we’ll take YOUR particular FLAVOR of 10-20+ YRS OF lived experience, creative ambitions, even that “weird” mish mash of HOBBIES, and turn it into a message that tells your intended audienceS:
what you’re insanely qualified to help them with,
the type of projects and teams you gravitate to and why,
the magic of how you break down and solve problems,
and why you need to to be hired immediately!
FROM → MY RESUME IS ALL OVER THE PLACE
Dreading the question “So, what do you do?”
Rambling through your entire résumé
Feeling embarrassed that you look scattered or disconnected
Worrying you’re being boxed out of opportunities
Attracting the type of work you want to leave behind
TO → MY RANGE? IT’s KIND OF A BIG DEAL!
Sharing your story online with ease and confidence,
Feeling pride in your abilities again,
Writing/speaking in a way that feels natural & unrehearsed,
Seeing your career as a series of coherent, intentional choices,
Feeling hopeful again about the doors your skill set will open up,
Attracting lucrative, value aligned work based on who you are,
Creating flexibility + optionality for your career
THIS STYLE OF COACHING IS FOR YOU IF…
Your Allergic to picking a niche,
You would prefer to translate your range in a way that clearly articulates who your are and what you have to offer without boxing you in or making you sound like an internet try hard.
You’re drowning in CONFLICTING advice,
Between the sycophantic LLMs and all the talking heads on TikTok that make this whole process look suspiciously easy, it’s hard to know what advice applies to you.
And You’ve got IDEAS GALORE!
Which means translating them all into a sustainable business model and a focused set of priorities for the next few months? Where does one begin, frankly?
Hi, I’m Brie 👋
THE PEGGY OLSON OF PORTFOLIO CAREERS
In 2023, I got laid off. I started building a portfolio career and sharing my experience online (this was back before the internet made them sexy if you can believe it!). This was how a small army of other wonderfully hard-to-categorize creative professionals started discovering my work and approaching me to build their brands.
Three years, countless experiments, and a few instructive “mistakes” later, I’ve built a multi-six-figure independent business by being myself and sharing my ideas and perspective on the internet and have helped 200+ mid-career professionals do the same!
PRess
& partners
"I came to Brie feeling stuck and burnt out. She saw potential in me that I couldn't see in myself and helped me rebuild my FLoral business from the ground up."
— Nicole Pineda, Wedding Florist + Tech Recruiter
"The internet is filled with overly complex career frameworks. Brie’s approach is the opposite of that. She brought a truly no-nonsense positioning philosophy to the Hello Generalist community to get our budding fractionals HIRED fast!"
— Shaina Anderson, CEO & Podcast Host
“BRIe listened deeply, held space for all my ideas and uncertainty, and reflected back a clear, grounded understanding of what I WAS building. Her APPROACH is holistic, supportive, and rooted in lived experience, business know-how, and genuine care.
— Carisa Deegan, Fractional Marketing Leader
MY SERVICES
GET TO WERK!
Want me all up in your career business? There are two ways to partner. I like to start new client engagements with a single session. It gives us both a chance to determine whether we're a good fit and whether my approach and skill set is the right match for your situation. If one session gets you unstuck or is all you need, fantastic! If we determine you need a greater level of support, we can talk about my three-month product consulting package.
★★★★★ "THE best positioning workshop I've been to in a while! Brie made this so practical for me as a fractional business operator.”Harry Siggins, Fractional Executive
“I’m STUCK!!”
a CAREER DESIGN workshop
50 min * $275For Polyworkers, Freelancers, Laid-Off, and Burnt Out Mid-Career Professionals looking to change how they manage their business/career.
HOW IT WORKS:
Bring your most pressing portfolio career management or development question and we'll workshop it together in a focused 50-minute session. No retainer. And zero fuss!
“I NEED A NEW STORY!”
a POSITIONING sprint
2wks w/ a 2hr session * $599For Freelancers, Coaches, and Small Business Owners looking to refine their value proposition to attract more right fit job opportunities.
HOW IT WORKS:
I send you a series of pre-workshop exercises to help clarify your goals and priorities and build a message that helps you achieve them. When we get together, we refine your positioning for your website, your elevator pitch, and one social media channel. Then we work asyncronously together to refine your founder pitch via Slack over the next 10 business days.
THINK YOU NEED A DEEPER
LEVEL OF SUPPORT?
Start by taking my FREE.99 positioning quiz!
In 3 minutes, you’ll find out how well your personal brand is positioned to attract the clients, collaborators, and job opportunities you really want. You'll receive an objective assessment across the six factors that influence visibility, demand, and trust for your brand.
* Downloads and opens a PDF file.