FROM INVISIBLE AND CAREER CONFUSED → Clear, CONFIDENT, AND IN DEMAND
Private portfolio career and positioning coaching for ridiculously creative, multi-talented professionals. Need a trusted partner to guide you through the process of turning your career mess into a message that opens doors?
"I didn’t even know what a portfolio career was when Brie and I started working together. I feel like I unlocked a whole new perspective on managing my career now!”
— Victor Acacio, Real Estate Investor, Fitness Enthusiast, and Customer Success Manager
That FEELING OF STUCKNESS YOU are experience right NOW? I’ve got news for you. It’s not GOING TO BE SOLVED BY SPENDING ALL YOUR TIME INSIDE your HEAD.
That analysis paralysis loop you are in isn’t doing you any favors, compadre.
Let me guess. You’ve been lurking on the pages of a handful of online coaches you admire for months. Got a list of 47 ways to start plastered above your desk. You may have even asked six of your closest friends what they think you should do with your career.
And somehow you’re still staring down the same jumble of possibilities:
consulting / writing / fractional / full-time job / build a personal brand online / move to an alpaca farm
…hoping that if you think about them long enough, one will eventually light up with a giant neon THIS ONE sign.
Hate to break it to you, hun. But the neon sign isn’t coming.
Because at this point, you don’t need more thinking.
You need more doing.
But listen… ALL of These fears, questions, and feelings of self doubt? I’m here to REMIND you that THey COME WITH THE TERRITORY.
The second-guessing? The deeply inconvenient urge to know how the whole story ends before you even begin? We’ve all been there. (Including yours truly!)
Building a business or an non-traditional career on your terms? It’s fun stuff, yeah, it’s also hard too.
Now for the good news!
The hardest part in changing the trajectory of your career is making the decision to do it. That’s it. Once you do that? You essentially give yourself a permission slip to figure shit out as you go.
So believe me when I tell you that, no, you don’t need to know exactly how all the puzzle pieces will fit together or even what all the puzzle pieces are in the beginning.
These decisions you’re trying to make are not as permanent or deeply consequential as they feel right now. Trust me on this.
It’s that damn perfect gremlin that lives 24/7 rent free inside your head that’s the problem, screaming at you the top of it’s lungs with questions like:
But how will you pay your bills?
What if you write a newsletter and end up hating it? Or worse, what if you fail and nobody online likes what you have to say?
Are you going to sound like some asshole guru from the internet?
Uffdah.
No wonder you’re circular referencing. They’ve turned every option into a goddamn blood oath!!
The most important thing you can do right now is to stop waiting to feel 100% certain before taking that first step.
All you need in this exact moment is to an insatiable curiosity re: what feels worth trying right now.
Unfortunately, clarity is an annoying little bastard who tends to show up after you start doing things.
You figure out what energizes you by doing things.
You learn what people will pay you for by offering it.
You learn what fits your life by living it.
And you figure out what isn’t for you by trying something and going, Oh. Absolutely fucking not!
HI THERE! I’M BRIE!
PRODUCT STRATEGIST BY TRADE. PORTFOLIO CAREERIST BY DESIGN.
In 2023, I lost my job unexpectedly. It was exactly the wake up call I needed to start transitioning to a career model that better matched my life and the way I was wired to work.
I started building a portfolio career that year and haven’t looked back since. Three years, countless experiments, and more than a few instructive “mistakes” later, I’ve built up a fully independent, multi-six-figure business on my own terms and helped more than 200 fellow professionals begin doing the same.
When I’m not busy flagging the emergency exit for people fleeing outdated career models or yappin’ about portfolio careers online, you can find me adventuring about the Pacific Northwest, reading a good book, or cozying up with my two cats (who remind me regularly that naps by the fire are also a part of the portfolio ;).
FEATURED IN:
MY SERVICES!
Want to develop YOUR PERSONAL BRAND or Portfolio Career?
Architect a narrative around your skills, interests, and experiences
Design a career development strategy aligned to your personal interests, financial goals, and ambitions
Work 1:1 w/ me to create your social strategy
Posts that don't feel cringe or inauthentic
A content strategy that reflects your voice & POV, and that is created at a sustainable pace
A clear roadmap to attract paid job and partnership opportunities right to your doorstep
Real time support and advice from me throughout (and after!) the process of working together
STORYTELLING FOR WHAT’s in THE REARVIEW MIRROR. AND PRODUCT THINKING FOR THE ROAD AHEAD.
Your career or small business might be a hot mess right now, but there’s a throughline hiding in there somewhere that’ll get us out of the rut you are in right now, I promise. Every new beginning starts with a story. Together we’ll find the patterns across your mountain of lived experience, your idiosyncracies and weird little obsessions.
With these raw materials, we build out what I call your person–market fit: an authentic story about your range that strangers connect with immediately because it tells them who you are, what you can do for them, and why they should hire you.
But a good story alone won’t help you prioritize whether to go after the interesting sounding full-time job, or finally turning that side hobby of yours for the past two years into a small business.
For that, we apply product thinking.
Instead of trying to plan out your entire future, we form hypotheses, run a bunch of experiments, position your ideas online, and then pay attention to what creates energy, traction, money—or preferably all three. Then we use what we learn to decide what deserves a bigger bet.
Siyanora, StuCKNESS! Your career is now humming along with a series of smart , iterative Experiments. NOT SOME STUFF FROM A CHEAP PLAYBOOK A GURU FROM THE INTERNET TRIED TO PEDDLE YOU. Now that doesn’t sound so bad, now does it?
START BY FINDING OUT how CLEAR YOUR
positioning REALLY IS.
Take my free.99, 3 minute quiz!
Find out how well your personal brand or business is positioned to attract the clients, collaborators, and job opportunities you want right now You'll receive an objective assessment across six key factors that influence visibility, demand, and trust in your brand and/or product.
* Downloads and opens a PDF file.
THEN GO DOWN
THE RABBIT HOLE (˵´•‿•`˵ ⑅)
THE PODCAST
Want to hear my conversations with other humans that are also building careers that don’t fit in a box? Listen to my show and leave each episode inspired and energized!
THE BOOK
Lost? Burnt out? Not sure what you even want from your career anymore? My book takes you on a laugh-out-loud ride to help you re-design your career on your terms!
The “LAB”
Experiencing a significant hurdle positioning your personal brand or portfolio career? Check out my 1-to-1 services! I love helping other professionals get started on this journey.
MY SERVICES
Ready to WORK Together?
If you want me all up in your career business, there are two ways to partner. I like to start all new client engagements with a single working session. It gives us both a chance to determine whether we're a good fit and whether my approach and skill set is the right match for your situation. If one session gets you unstuck or is all you need, fantastic! If we determine you need a greater level of support, we can talk about my three-month product consulting package.
★★★★★ "THE best positioning workshop I've been to in a while! Brie made this so practical for me as a fractional business operator.”Harry Siggins“I’m STUCK!!”
PICK MY BRAIN SESSION
50 min * $275For Polyworkers, Freelancers, Laid-Off, and Burnt Out Mid-Career Professionals looking to change how they manage their business/career.
HOW IT WORKS:
Bring your most pressing career or portfolio management or development question and we'll workshop it together in a focused 50-minute session. No retainer. And zero fuss!
“I NEED A NEW STORY!”
POSITIONING SPRINT
2wks w/ a 2hr session * $599For Freelancers, Coaches, and Small Business Owners looking to refine their value proposition to attract more right fit job opportunities.
HOW IT WORKS:
I send you a series of pre-workshop exercises to help clarify your goals and priorities and build a message that helps you achieve them. When we get together, we refine your positioning for your website, your elevator pitch, and one social media channel. Then we work asyncronously together to refine your founder pitch via Slack over the next 10 business days.
HOW THE SAUSAGE GETS MADE
Turning YOUR CURRENT MESS INTO A MESSAGE.
1. We clarify
Before the session, I send you an exercise to audit your experience, skills, interests, and accomplishments.
2. We synthesize
When we get together, we uncover the patterns hiding beneath seemingly unrelated jobs, projects, and jobs.
3. We position
Then we begin architecting a messaging and branding strategy that your intended audience will immediately connect with and trust.
4. We communicate
From there we decide which social media channels and formats to distribute that message.
5. We attract
We close by building you a content flywheel that keeps bringing clients, collaborators, and employers to your digital doorstep long after we're done working together.